From workaholic to strategic growth

Hey there, I’m Caroline

My mission is to help busy entrepreneurs get control over their time and results so they can finally live their dream life!

I’m a Productivity and Lifestyle Design Coach helping busy entrepreneurs and small business owners go from complete stress and overwhelm to having more time, money and freedom.

Isn’t that what we’ve all became entrepreneurs for?

Not too long ago, I’ve been exactly where you are right now: I used to be a total workaholic, working at least 60 hours per week, often more.

When I started to take my first side hustle serious, I realized that this approach wouldn’t get me far. In fact, I’d probably just burn out and end up in a hospital or similar…

So, I had to make some drastic changes! Here’s my story…


experience of vipassana meditation

“The best time to plant a tree was 20 years ago. The second best time is now!”

Chinese proverb

How I almost became an attorney…

When I was about 16 I decided that I wanted to become an attorney. So, I went to law school and I was ultra determined to get good grades and pass the bar exam asap.⁠

Unfortunately, I didn’t know how to be efficient with my time. I had no structure and lacked the ability to prioritize. ⁠

As a result, I had to study about 3 times as much as my friends and still got worse grades.⁠

You can imagine how frustrating that was…⁠

For a really long time I was always busy (people were worried that I’d suffer from a burn out on a regular basis) but rarely productive.⁠ And because I didn’t really have any good time management in place, I’ve quickly been known as a workaholic…⁠

And boy, did I take pride in that! I honestly thought that you needed to hustle hard to achieve anything in life. So, I was proud to be working non-stop!

It was only when I started my first blog (Dogpackr) on the side of my day job as a lawyer that I realized something had to change. I knew I had to uplevel my productivity because it’s impossible to work long hours, have a side business and still actually have a social life.

Plus, I needed to have a plan, a vision for where I was going. And then I needed systems and processes to be able to focus on the tasks that really move the needle instead of drowning in all the noise and busy work.

So, that’s what I did. I developed systems, tested productivity hacks, tried different routines and finally developed a structured approach to get more done in less time so that I can actually enjoy my life.⁠

Once I managed to automate the majority of my first blog, I started my second business as a Productivity and Lifestyle Design Coach at

I’m now running 2 businesses while still working 80% in my day job, all of that in about 40 hours per week.

My passion is helping entrepreneurs and top-level professionals achieve similar results.

I can help you if…

  • You’re overwhelmed by all the things you should get done in your business or job

  • You’re burnt out from working around the clock with no time for yourself

  • You’ve hit a glass ceiling in your business that you can’t seem to push through despite all the hard work

  • You’re in desperate need for a better structure, better systems and processes so that your business finally starts working for you

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